Apple TV+ Price US 2026
One price. One tier. $9.99/month or $99/year — ad-free, 4K HDR Dolby Vision and Family Sharing included. No upsells, no upgrade paths. Here is why that matters.
Apple TV+ Prices 2026 at a glance
Two payment options, identical features. The simplest pricing in streaming today.
$9.99 / month
4K HDR · Dolby Atmos · 6 streams
$99 / year
Same features · 2 months free
7-day free trial for new subscribers. Cancel anytime. Family Sharing with up to 6 people included at no extra cost.
No ads. No "Premium" tier. No 4K upcharge.
Every Apple TV+ subscriber gets identical features. There are no upsells, no locked-out resolutions and no hidden add-ons — unusual in 2026.
- Ad-free by design: Apple has not added ads, even as every competitor has
- 4K HDR Dolby Vision + Dolby Atmos: Included by default on every title that supports it
- Up to 6 simultaneous streams via Family Sharing — more than Netflix Premium
- Originals only: Ted Lasso, Severance, Slow Horses, Shrinking, The Morning Show
- Friday Night Baseball included: Two exclusive MLB games every Friday, no extra fee
Every Apple TV+ feature at the single $9.99 price
What you get versus the entry tiers of Netflix, Disney+ and Max — at a lower price.
Apple TV+ makes sense if…
…you care about production quality, value ad-free viewing and already have a 4K HDR TV. The best cost-per-feature in US streaming.
The annual plan makes sense if…
…you plan to watch Ted Lasso, Severance or Slow Horses seasonally. $99/year = $8.25/month effective — 2 months free vs. monthly.
Skip it if…
…you want a huge library of older movies or licensed TV. Apple only has Originals — roughly 250+ shows and films, not thousands.
What does one hour of Apple TV+ really cost you?
For the annual plan at $99/year (~$8.25/month):
≈ $2.75 / hour
3 hours per month
≈ $0.82 / hour
10 hours per month
≈ $0.27 / hour
30 hours per month
Because the catalog is smaller, most subscribers watch seasonally. Subscribe during your favorite show's run, then rotate — Apple TV+ is a perfect candidate for the rotation strategy.
Frequently asked questions about Apple TV+ 2026
How much does Apple TV+ cost in the US in 2026?
Apple TV+ costs $9.99/month or $99/year — a single tier, fully ad-free, with 4K HDR, Dolby Vision and Dolby Atmos included. A 7-day free trial is available for new subscribers.
Why is Apple TV+ so much cheaper than other services?
Apple TV+ only carries Apple Originals — no licensed library of older films and TV shows. The smaller catalog keeps costs low, but every title is a premium first-party production (Ted Lasso, Severance, Slow Horses).
Is there only one tier?
Yes. Apple TV+ has one price and one set of features. Everyone gets 4K HDR with Dolby Vision, Dolby Atmos, ad-free streaming, up to 6 simultaneous streams and Family Sharing — no upsells.
Does Apple TV+ include live sports?
Friday Night Baseball (MLB) is included with every Apple TV+ subscription — two exclusive MLB games every Friday. MLS Season Pass (Major League Soccer) requires a separate subscription but Apple TV+ subscribers get a discount.
How does Family Sharing work?
Up to 6 family members can share one Apple TV+ subscription through Apple Family Sharing at no extra cost. Each person uses their own Apple Account with a personal watchlist and recommendations.
Is Apple TV+ worth it for the catalog size?
Apple TV+ has roughly 250+ Originals — small compared to Netflix or Prime Video. But at $9.99/month with no ads, 4K HDR and Family Sharing, the cost-per-hour of its flagship shows (Severance, Slow Horses, Shrinking) is very low.
Does the annual plan save money?
Yes. $99/year vs. $9.99/month ($119.88/year) saves about $20 — roughly 2 months free. Worth it if you plan to stay subscribed the full year.
Apple TV+ plus three other subscriptions — what do you really pay?
StreamWert calculates all your streaming costs and shows you which subscriptions you can rotate — Apple TV+ included.
Get StreamWert for $1.99Pricing as of: April 2026 · Prices may change. Please verify current terms directly with Apple before subscribing.