Prime Video Price US 2026
$8.99 standalone, $14.99 with full Prime — and an extra $2.99 to kill the ads. Here is the honest math on whether Prime Video is actually the cheapest streamer in America.
Prime Video Prices 2026 at a glance
Two ways to subscribe — standalone or as part of Amazon Prime. Ads are the default on both since 2024.
$8.99 / month
4K included · Ads · Video only
$14.99 / month
or $139/yr · shipping · Music · Video
+$2.99 / month
Adds on to either plan · No ads
4K UHD, HDR and Dolby Atmos are included on all tiers when the title supports them — no separate "Premium" price.
Amazon made ads the default — existing Prime members were auto-enrolled
In early 2024, Amazon shifted Prime Video to an ad-supported model by default. All existing Prime subscribers were moved to the ad-supported tier automatically. The only way to go ad-free is the $2.99/month upgrade.
- Default experience: 2–4 minutes of ads per hour on most content
- Live sports and some special content: Still include ads even with the upgrade
- Price stayed the same: Prime still costs $14.99/mo or $139/yr — you now pay extra to keep what you had before
Which Prime Video path fits you?
The difference between standalone video and full Prime is about $6/month — and a lot more than just video.
Prime Video standalone makes sense if…
…you don't order much from Amazon and just want the video catalog — especially Thursday Night Football. Saves $72/year vs. full Prime.
Prime annual makes sense if…
…you already shop on Amazon monthly. $139/year breaks down to $11.58/month — cheaper than monthly Prime and you keep the shipping perks.
Ad-free upgrade makes sense if…
…ads actively annoy you. For $2.99/month extra you get the pre-2024 experience back. Cheaper than most rivals' ad-free tiers.
What does one hour of Prime Video really cost you?
For Prime Video standalone at $8.99/month (with ads):
≈ $1.80 / hour
5 hours per month
≈ $0.45 / hour
20 hours per month
≈ $0.18 / hour
50 hours per month
Prime Video is one of the cheapest cost-per-hour streamers in the US — especially for Thursday Night Football fans who only watch during the season.
Frequently asked questions about Prime Video 2026
How much does Prime Video cost in the US in 2026?
Prime Video standalone is $8.99/month (with ads). An ad-free upgrade adds $2.99/month for a total of $11.99/month. Prime Video is also included with an Amazon Prime membership at $14.99/month or $139/year.
Why does Prime Video have ads now?
In early 2024, Amazon made ads the default for Prime Video. Existing Prime subscribers were moved to the ad-supported tier automatically — the only way to remove ads is paying the $2.99/month add-on.
Should I get Prime Video standalone or Amazon Prime?
Prime Video standalone ($8.99/mo) is cheaper if you only want video. Amazon Prime ($14.99/mo or $139/yr) adds fast shipping, Prime Music, Prime Reading and more — roughly $6 extra for shipping and the bonus benefits.
Does Prime Video include 4K UHD?
Yes. 4K UHD is included on all Prime Video tiers when the title supports it — there is no separate 4K tier like on Netflix or Disney+. HDR and Dolby Atmos are also available on supported content.
What about MGM+, Paramount+ and other add-ons?
Prime Video Channels let you add MGM+, Paramount+, Starz, AMC+ and others for an extra monthly fee (typically $5.99–$10.99 each). They appear directly in the Prime Video app and share one bill via Amazon.
Does Prime Video include live sports?
Yes. Thursday Night Football is exclusive to Prime Video and included with any Prime Video or Prime subscription. NBA coverage and select WNBA games are also available depending on the season.
Can I share my Prime Video account?
Prime members can share their account with one other adult through Amazon Household. Up to 3 streams at once per account, up to 2 of the same title simultaneously.
Prime Video plus three other subscriptions — what do you really pay?
StreamWert calculates all your streaming costs and shows you which subscriptions you can rotate — Prime Video included.
Get StreamWert for $1.99Pricing as of: April 2026 · Prices may change. Please verify current terms directly with Amazon before subscribing.